Be the best you. Perform at your highest level.
Private 1:1 health and fitness coaching for successful men aged 40–55 who have spent years prioritising their career, family and responsibilities — and somewhere along the way let their own health and fitness slip. Build a leaner, stronger, healthier body, improve your energy and create habits that work around your life — not against it.
Private coaching for men who want better health and fitness without pretending the rest of life does not exist.
Work trips, dinners, family commitments and demanding weeks are part of the plan — not reasons the plan has failed.
We use your progress, training, activity and recovery data to decide what changes next rather than relying on guesswork.
You work directly with me. No junior coach, no generic template and no disappearing into an app.
The goal is not a short-term peak. It is a leaner, stronger, healthier way of living that you can keep.
After a short career in professional football, I moved into a results-driven commercial career and believed I was still training well and fuelling my body properly. In reality, I had gradually fallen out of shape. My weight and body fat increased, my energy levels dropped and I became frustrated that the effort I thought I was putting in wasn't reflected in how I looked or felt. Tracking the right data changed that. I stopped guessing, rebuilt my confidence, dropped 17kg over 11 months — from 88kg to 71kg — became professional photoshoot ready, increased my energy and created an approach I could sustain alongside a demanding career. That journey pushed me to become the best version of myself — and ultimately inspired C-Level Health & Fitness.
C-Level is not about getting every client to professional photoshoot condition. It is about helping you reach your highest sustainable level — physically, mentally and professionally.
My Journey · Video coming soon
Your career, family, travel, social life and available time all matter. The coaching is built around those realities, then adjusted as your life and goals change.
Direct access to me throughout your transformation. Every decision is made around your goals, schedule and lifestyle.
A realistic nutrition approach built around real food, work dinners, travel, weekends and the occasions you actually want to enjoy.
Training designed around your experience, your end goal and the time you genuinely have available each week.
Simple strategies for business trips, holidays, hotels and weeks where work takes over.
Direct WhatsApp support when you need it, including adjustments, questions and accountability.
Where useful, wearable data such as WHOOP can help guide recovery, activity and training — without turning your life into a spreadsheet.
Your progress is reviewed every week and the plan is adjusted before small issues become setbacks.
Regular progress reviews keep the plan aligned with your goals, lifestyle and the stage you are in.
Every client follows the same core framework, but the time spent in each stage depends on your starting point, end goal, work commitments, travel and how much time you can realistically give to the process.
Your £395 setup and first month is about understanding where you are now, what you want to achieve and whether the coaching fits your life. We establish your baseline, build your initial training and nutrition strategy and start creating momentum.
We tighten the fundamentals: body fat, nutrition, activity, training and routine. The aim is to create control without making fitness take over your life.
Once the foundations are in place, we develop your physique, strength and fitness around the time you genuinely have available.
Energy, recovery, work demands, travel and social commitments are managed as part of the plan so you can perform consistently without relying on perfect weeks.
The final aim is independence: a leaner, stronger, healthier body and a routine you understand well enough to maintain for the long term.
Your timeline is personal. How long you spend in each stage depends on your starting point, end goal, work commitments, travel and available time.
The ultimate aim of the 12-month programme is not to make you dependent on coaching. It is to give you the knowledge, tools and confidence to understand your training, nutrition and lifestyle so that, by the end of the 12 months, you are in a position to maintain your own physique for the long term.
Start with a £395 setup and first month. If we are a good fit, continue into the 12-month programme at £595 per month, structured around your end goal and lifestyle.

My experience showed me how easy it is for health and fitness to slip when work and life become the priority — even when you believe you're doing the right things. Tracking the right information gave me clarity, accountability and a way to make decisions based on progress rather than guesswork. That's the same principle I bring to every client.
That is why C-Level Health & Fitness is intentionally personal. I coach each client directly and build the process around the reality of their life, not an ideal week that never happens.



Real experiences from private coaching clients.
Tom testimonial to be added here once final wording is approved.
Marc testimonial to be added here once final wording is approved.
Start with a £395 setup and first month. If we are a good fit, continue into the 12-month programme at £595 per month and build something designed to last.
Apply to get started